Facebook really likes people to talk to other people and prioritizes rankings based on individual interactions. The BEST use of social media by the church is for the church to encourage and equip their members to use their own personal social media sources to reach their friends and family with information about God, the church and what their faith means to them.
Read this post to learn an alternative to the typical Facebook "sponsored ads" or typical church Facebook page postings from the church picnic.
There are several wonderful ways to use social media to help enhance and enlarge your ministry and evangelism efforts. As well, simply understanding WHY social media works will be a great benefit as you learn how to use these reasons to adapt the way we worship.
First, it seems that most of those pushing social media upon the church seem to do it with the goal of marketing or branding your church. I know that some marketing is important for churches. However, I know that real growth, growth through conversions, doesn't happen as a result of marketing. Marketing is basically a great tool if you are growing a larger or mega church and you want to attract other Christians who are looking for a new church home. By far, this accounts for most of the "church growth" in America, which is not really growth, but Christians moving from one church home to another.
Read the entire article here and tell us what you think!