Social Media can be a tremendous free digital asset of the church when done well. Yes, there are also sponsored advertisements ("community awareness" I like to call it) to extend reach to a broader local audience so Social Media can cost money ($15 to $100 per ad is a good range for most churches). However, this article shares 12 key points for managing Facebook and other social media platforms with these basic rules for establishing and maintaining your Ministry's Social Media presence.
The 12, with 1 bonus recommendation, are:
- Treat everything you share on social media like it's public
- Keep records
- Use private groups where needed - see my comment below about using Workplace from Facebook for this!
- Be mindful of your audience
- Sometimes face-to-face conversations are more appropriate
- Set healthy boundaries
- Be smart about what you say
- Get permission
- Respect copyrights
- Post content that is relevant
- Monitor social media accounts regularly
- Learn how to change security settings.
Added bonus: Churches qualify for Workplace from Facebook, an enterprise-class platform for organizations to utilize for multiple groups and team collaboration completely free. This is something to consider as Workplace will enable those who do not use Facebook to also participate and benefit from a "Facebook-like" experience outside of Facebook. This is great for church leadership groups and external community partners to discuss and plan meetings, events, and activities easily!